The Goal

Reposition Taylor O as a luxury resort-wear brand with a clear, cohesive visual direction that could be consistently executed across future content and campaigns.

The brand needed visuals that felt elevated, aspirational, and aligned with its new positioning.

The Strategy

We developed a refined visual branding and creative direction strategy centered on luxury resort-wear aesthetics.

Our approach included:

• Defining core content themes

• Establishing a strong creative direction

• Creating visual references to guide consistency

The Outcome

Taylor O received a clear creative framework that:

• Elevated the brand’s visual presence

• Strengthened storytelling and brand identity

• Equipped the in-house team and photographer with direction to confidently produce cohesive, on-brand content