Jazmine Kionna
I supported the Jazmine Kionna brand as a Hybrid Social Media & Marketing Intern, partnering closely with the CEO to strengthen digital presence and brand growth.
The Challenge
The brand needed a cohesive Instagram strategy aligned with its tone, voice, and audience while increasing engagement and consistency.
The Approach
Developed an on-brand Instagram content strategy
Planned and wrote captions using the CEO’s style guide
Led visual direction and short-form video storytelling
Results
45% increase in engagement in one month
Stronger audience connection and visibility
Video & Editing Content For Jazmine Kionna
Both of these videos share how the Jazmine was inspired to create the shoes along with behind the scenes of why her brand is so special to her and the journey of her company.
If "Meet Daisy" was a tribute to my mom - the woman who sparked my love for fashion then this is the chapter where her influence became my purpose.
From uncomfortable designer heels to shoemaking classes, cold calls, and prototypes...
I set out to create the comfort I couldn't find.
This is where her story becomes mine.
#jazminekionna
A heel inspired by the woman who taught me grace, resilience, and softness all at once - my mom.
I designed this shoe to carry her legacy with me: a bloom that never fades, a reminder that even the most delicate things can stand strong.
This one is for her... and for every step she gave
#jazminekionna
Before Our Marketing Engagement Plan
Prior to our work, engagement was low and the brand needed a cohesive Instagram strategy that aligned with its tone, voice, and audience while improving consistency and engagement.
Instagram Analytic Growth
The result was a strategic plan aligned with the founder’s story and mission, establishing a clear tone and voice that resonated with both new and existing audiences.
Grassroots marketing idea at “The Village Cafe,” where consumers could have an in-person experience with the brand.