Overview
Aleksy partnered with a founder to strengthen their digital presence and grow their audience through strategic social media marketing. The project focused on building a cohesive Instagram presence that reflected the brand’s voice while increasing engagement and expanding overall visibility.
Concept
Aleksy developed a content strategy centered on compelling, on-brand visuals and short-form video content designed to resonate with the founder’s target audience. Working closely with the CEO, Aleksy ensured that all content aligned with the brand’s tone, voice, and messaging.
Content planning included writing captions based on the founder’s style guide, creating visually engaging posts, and implementing a structured posting strategy to improve consistency and audience interaction.
To extend the brand’s visibility beyond digital platforms, Aleksy also helped secure a winter marketplace event opportunity, allowing the founder to connect with new audiences and showcase the brand in person.
About The Jazmine Heel Story Reel
About the Daisie Heel Story Reel
Results
The strategy successfully increased both digital engagement and brand exposure.
45% increase in social media engagement within one month
More consistent and strategic Instagram content aligned with the brand voice
Expanded brand awareness through participation in a winter marketplace event
Stronger connection with the brand’s target audience online and in-person
